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Programmatic marketing is a term that covers a wide range of technologies that automatically trigger the buying, placement, and optimization of marketing communications through machines, replacing traditional human-controlled methods (although human skills are used in "programming" the rules that trigger the automatic transactions). Common forms of programmatic marketing include RTB or real-time bidding (historically associated with remnant inventory), retargeting of internet users based on previous behavior, shopping cart abandonment email campaigns, and recommendation systems.[1] [2] [3]

  1. ^ iab. Programmatic and RTB. <> (cited 12 November 2014).
  2. ^ Advertising Age. The CMO's Guide to Programmatic Buying. <> (cited 12 November 2014).
  3. ^ Digiday. Why Programmatic Marketing is the Future. <> (cited 12 November 2014).

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