Quality ScoreFeedback.png


Definition

Quality Score is a number assigned by Google to paid ads in a hybrid auction that, together with maximum CPC, determines each ad's rank and SERP position. Quality Scores reflect an ad's historical CTR, keyword relevance, landing page relevance, and other factors proprietary to Google. Yahoo! refers to their version of the "Quality Score" as a Quality Index. And both Google and Yahoo! display 3- or 5-step indicators of quality evaluations for individual advertisers.[1][2]

      Quality Score.PNG


      Quality Index.PNG


References

  1. ^ American Marketing Association. AMA Dictionary.
  2. ^ SEMPO (Search Engine Marketing Professional Organization). SEM Glossary <http://www.sempo.org/?page=glossary>

NewComment.png
We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the Add Discussion bar below.
Notes:
  • Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
  • If you would like to suggest a new marketing definition or have a general comment, please visit our home page.