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Definition

A query includes the keyword or keyword phrase a searcher enters into a search field, which initiates a search and results in a search engine results page (SERP) with organic and paid listings.[1][2]

References

  1. ^ American Marketing Association. AMA Dictionary.
  2. ^ SEMPO (Search Engine Marketing Professional Organization). SEM Glossary <http://www.sempo.org/?page=glossary>

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