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Marketing Terms (A–Z)
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(global marketing definition)
A trade term that denotes a specific numerical or value limit applied to a particular type of
either in the case of exports or imports.
A target level of performance and/or activity that the salesperson is expected to achieve. A quota can be established for various performance measures such as sales,
, or new accounts and can be used in a variety of sales management functions including forecasting sales, motivating salespeople, and evaluating their
American Marketing Association.
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