1. (global marketing definition) A trade term that denotes a specific numerical or value limit applied to a particular type of good either in the case of exports or imports.
  2. (sales definition) A target level of performance and/or activity that the salesperson is expected to achieve. A quota can be established for various performance measures such as sales, gross margin, or new accounts and can be used in a variety of sales management functions including forecasting sales, motivating salespeople, and evaluating their performance.[1]


  1. ^ American Marketing Association. AMA Dictionary.

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