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Definition

A recall test is a test of advertising effectiveness in which a sample of audience members are contacted at a specific time after exposure to a media vehicle and asked to recall advertising messages they remember seeing and/or hearing in the media vehicle. It is called unaided recall if there is no prompting with elements of the ads or commercials being examined. With prompting, the results are called aided recall.[1]

References

  1. ^ American Marketing Association. AMA Dictionary.

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