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Definition

Rich media is a multimedia format that offers an enhanced experience relative to older, mainstream formats.[1] New formats are regularly being introduced and old formats become part of the mainstream (or disappear altogether). Standard graphic formats such as JPEG and GIF would not be considered rich media. Some popular formats commonly considered rich media include Macromedia Flash and Shockwave, along with various audio and video formats.[2]

References

  1. ^ American Marketing Association. AMA Dictionary.
  2. ^
    Doyle, Charles. A Dictionary of Marketing (Oxford Quick Reference).

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