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is submitted by salespeople to inform management about what is happening in the field. Most managers expect salespeople to report competitive activities, reactions of
to company policies and products, as well as any other information management should know. In addition, sales reports can provide records for
evaluating sales force performance
. Sales reports often include such information as the number of calls made, orders taken, miles traveled, days worked, new prospects called on, and new accounts sold.
American Marketing Association.
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