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is a database that indexes
, then displays a listing of those that are relevant when a user performs a keyword search. "Search engine" can refer to the program on an individual
, or those on broad internet sites such as Google, Bing, Yahoo!, and Ask.com.
Most search engines display the number of web pages they hold in their database and "ranks" the results according to a set of parameters (called algorithms).
Search engine optimization
American Marketing Association.
Glossary of Terms.
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