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Definition

Search advertising occurs when an advertiser pays for the chance to have their ad display when a user searches for a given keyword. These are usually text ads, which are displayed above or to the right of the algorithmic (organic) search results. Most search ads are sold by the PPC model, where the advertiser pays only when the user clicks on the ad or text link. (Source: Lazworld)[1]

References

  1. ^ American Marketing Association. AMA Dictionary.

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