Share of ShelfFeedback.png


Share of shelf is a metric that compares the facings of a given brand to the total facings positions available.[1]


Share of shelf quantifies the display prominence of a brand.


      Share of shelf (%) = (# facings for brand ÷ Total # facings) x 100

See also


  1. ^ Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; and David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (Second Edition). Upper Saddle River, New Jersey: Pearson Education, Inc. <>

We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the Add Discussion bar below.
  • Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
  • If you would like to suggest a new marketing definition or have a general comment, please visit our home page.