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Definition

Social media involves the use of social networks as marketing communications media. These websites often have users actively participate to determine what is popular.[1] [2]

See also


References

  1. ^ American Marketing Association. Dictionary. <https://www.ama.org/resources/Pages/Dictionary.aspx> [cited 18 November 2014].
  2. ^ SEMPO (Search Engine Marketing Professional Organization). SEM Glossary <http://www.sempo.org/?page=glossary> [cited 18 November 2014].

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