SponsorshipFeedback.png


Definition

Sponsorship refers to a cash or in-kind fee paid by a sponsor to a property or entity (e.g., a sports, entertainment, or non-profit event or organization) in return for access to the exploitable marketing potential associated with that property/entity.[1]

References

  1. ^ American Marketing Association. AMA Dictionary.

NewComment.png
We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the Add Discussion bar below.
Notes:
  • Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
  • If you would like to suggest a new marketing definition or have a general comment, please visit our home page.