Skip to main content
Pages and Files
Marketing Terms (A–Z)
Click on the letters below to browse the content alphabetically.
is a device that provides the researcher timing control over a visual stimulus by
exposing images to the eye for a very brief measured period of time.
, the visual stimulus is often a specific
It can be used
to measure visual perception, memory, and learning, among others.
flash recognition training
) is a technique designed to improve the recall of visual information.
American Marketing Association.
Godnig, Edward C. "The Tachistoscope: Its History & Uses."
Journal of Behavioral Optometry.
Volume 14, Number 2 (2003). <
We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the
Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
If you would like to suggest a new marketing definition or have a general comment, please visit our
help on how to format text
Turn off "Getting Started"