Tachistoscope

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Definition

A tachistoscope is a device that provides the researcher timing control over a visual stimulus by exposing images to the eye for a very brief measured period of time. In marketing research, the visual stimulus is often a specific advertisement.[1]
It can be used to measure visual perception, memory, and learning, among others.

Tachistoscope training, or flash recognition training (FRT) is a technique designed to improve the recall of visual information.[2]


References

  1. ^ American Marketing Association. AMA Dictionary.
  2. ^
    Godnig, Edward C. "The Tachistoscope: Its History & Uses." Journal of Behavioral Optometry. Volume 14, Number 2 (2003). <http://www.oepf.org/sites/default/files/journals/jbo-volume-14-issue-2/14-2%20Godnig.pdf>

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