A tagline (or slogan) is the verbal or written portion of an advertising message that summarizes the main idea in a few memorable words.[1]

See the article Catchphrase for the AMA's take on the difference between a tagline and a slogan:



  1. ^ American Marketing Association. AMA Dictionary.
  2. ^ Soat, Molly. "Catchphrase," Marketing News. January 2015.

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