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A target market is a particular portion of the total population which is identified (i.e., targeted) by the marketer or retailer to be the most likely to purchase its products or services.[1] [2]

See also


  1. ^ American Marketing Association. Dictionary. <> (cited 11 November 2014).
  2. ^ Nielsen Media Research. Glossary of Media Terms. <> (cited 11 November 2014).

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