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Definition

A target market is a particular portion of the total population which is identified (i.e., targeted) by the marketer or retailer to be the most likely to purchase its products or services.[1] [2]

See also


References

  1. ^ American Marketing Association. Dictionary. <https://www.ama.org/resources/Pages/Dictionary.aspx> (cited 11 November 2014).
  2. ^ Nielsen Media Research. Glossary of Media Terms. <http://www.nielsenmedia.com/glossary/> (cited 11 November 2014).

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