Targeting involves narrowly focusing marketing activities to attract a specific, marketing-profiled potential customer determined by geographic location (geo-targeting), days of the week or time of day (dayparting), gender and age (demographic targeting), etc.

In online marketing, for example, you can use ads and keywords to target customers using search engines. Newer ad techniques and software focus on behavioral targeting, based on web activity and behaviors that are predictive for potential customers who might be more receptive to particular ads.[1][2]


  1. ^ American Marketing Association. AMA Dictionary.
  2. ^ SEMPO. SEM Glossary. <>

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