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involves narrowly focusing
activities to attract a specific, marketing-profiled potential
determined by geographic location (
), days of the week or time of day (
), gender and age (demographic targeting), etc.
, for example, you can use
to target customers using
. Newer ad techniques and software focus on behavioral targeting, based on web activity and behaviors that are predictive for potential customers who might be more receptive to particular ads.
American Marketing Association.
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