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In new-product development, a task force (or team) is a cross-functional team established for a new product idea to shepherd it through the various development stages until it is abandoned or approved for commercialization. The task force is composed of personnel (on loan, full time or part time) from departments such as marketing, research and development, and finance. Other specialists may join the task force as needed.[1]


  1. ^ American Marketing Association. AMA Dictionary.

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