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Definition

A tearsheet (also called advertiser's copy or checking copy) is the entire page on which an advertisement appears, which is torn from a newspaper or magazine and sent to an agency or advertiser as evidence of insertion. The television/radio version is called an affidavit of performance.[1] [2]

References

  1. ^ American Marketing Association. AMA Dictionary.
  2. ^ Govoni, N.A. Dictionary of Marketing Communications. Sage Publications (2004).

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