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is "a representation of a person, animal, or other being that is personified and used to identify a company,
." Exclusive use of a trade character requires a registered
Examples of trade characters include Kellogg's Tony the Tiger, Planters' Mr. Peanut, the Geico gecko, General Mills' Betty Crocker, and the Keebler Elves.
Dictionary of Marketing Communications.
Sage Publications (2004).
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