A trademark is legally protected brand name, brand mark, or trade character (or some combination of the three). A trademark identifies one seller's product and thus differentiates it from products of other sellers. A trademark also aids in promotion and helps protect the seller from imitations. A trademark may be eligible for registration, as it is in the United States through the Patent and Trademark Office of the Department of Commerce (where ). A registered trademark obtains additional protection, mainly exclusive use, but special efforts are necessary to keep the registration and the exclusive use. (A registered trademark is noted by the symbol ®; trademarks not officially registered can instead be marked with the trademark symbol (TM) or the service mark symbol (SM).
[1] [2]

See also


  1. ^ American Marketing Association. AMA Dictionary.
  2. ^ Govoni, N.A. Dictionary of Marketing Communications. Sage Publications (2004).

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