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Definition


Traffic is defined as the number of customer visits. When applied to retailing, this refers to those people who frequent the store (or the shopping area) within a particular period of time. It can also refer to the number of visitors a website receives. Traffic may be heavy, light, or medium.[1]

References

  1. ^ American Marketing Association. Dictionary. <https://www.ama.org/resources/Pages/Dictionary.aspx> (cited [citation date]).

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