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The decennial census or U.S. Census is the complete count of the population every ten years (those ending in "0") by the United States Census Bureau, as is provided by Article I of the U.S. Constitution. This enumeration and compilation of information about the characteristics of the U.S. population is a rich source of information for marketing.[1][2]


  1. ^ American Marketing Association. Dictionary. <https://www.ama.org/resources/Pages/Dictionary.aspx> (cited 26 May 2015).
  2. ^ United States Census Bureau. Glossary: Decennial Census. <http://www.census.gov/glossary/#term_Decennialcensus> (cited 31 May 2015).

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