Value-Adding ResellerFeedback.png


A value-adding reseller (or VAR) is a retail intermediary who modifies equipment, integrates several components into a system solution, or provides additional services to offer customized solutions to the customer. VARs are found especially in markets for computer equipment and other forms of information technology.[1]


  1. ^ American Marketing Association. AMA Dictionary.

We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the Add Discussion bar below.
  • Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
  • If you would like to suggest a new marketing definition or have a general comment, please visit our home page.