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Value chain analysis is an approach to assessing the positions of competitive advantage. A value chain first classifies the activities of a business into the discrete steps performed to design, produce, market, deliver, and service a product. Supporting these specific value-creation activities are firm-wide activities such as procurement, human resource management, technology, and the infrastructure of systems and management that ties the value chain together. To gain advantage a business must either perform enough of these activities at a lower cost to gain an overall cost edge while offering a parity product, or perform them in a way that leads to differentiation and a premium price.[1]


  1. ^ American Marketing Association. AMA Dictionary.

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