Skip to main content
Pages and Files
Marketing Terms (A–Z)
Click on the letters below to browse the content alphabetically.
is an establishment that sells a wide variety of
in the low and popular
range usually in limited
(such as stationery, gift items, women's accessories, toilet articles, light hardware, toys, housewares, and confectionary). Variety stores were formerly known as
limited price variety stores
because merchandise was usually not sold outside some specified price ranges. The concept originated with the
five and dime
. Depending on its location, this type of store may be referred to as a
(US and Canada),
American Marketing Association.
We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the
Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
If you would like to suggest a new marketing definition or have a general comment, please visit our
help on how to format text
Turn off "Getting Started"