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is a term describing the rate at which dollars or units pass through in a given time (basically, sales divided by
) and measures how well a brand sells when it is available. Two major velocity measures are "sales per point of distribution (SPPD)" and "sales per million (sales per $MM
Sales per point of distribution ($)
= Sales ($) ÷ % ACV distribution
Sales per million ($)
= Sales ($) ÷ [% ACV distribution x (Market ACV
CPG Data Tip Sheet.
Velocity: How Well Your Product REALLY Sells.
> (cited 2 June 2015).
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