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is a form of paid inclusion in which a
is fed information about an
, rather than requiring that the engine gather that information through crawling actual pages. Marketers pay to have their pages included in a spider-based search index based on an XML format document that represents each page on the advertiser
. Advertisers pay either annually per
or on a
basis and are assured of frequent crawl cycles. New
types are being introduced into paid inclusion, including graphics, video, audio, and
American Marketing Association.
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