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Definition

An administered vertical marketing system is a form of vertical marketing system designed to control a line or classification of merchandise as opposed to an entire store's operation. Such systems involve the development of comprehensive programs for specified lines of merchandise. The vertically aligned companies, even though in a non-ownership position, may work together to reduce the total systems cost of such activities as advertising, transportation, and data processing.[1]

References

  1. ^ American Marketing Association. AMA Dictionary.

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