demography

DemographyFeedback.png


Definition

  1. (economic definition) The study of people in the aggregate, including population size, age, sex, income, occupation, and family life cycle.
  2. (consumer behavior definition) The study of population characteristics such as age distribution, income, death rate, etc.[1]

References

  1. ^ American Marketing Association. AMA Dictionary.

NewComment.png
We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the Add Discussion bar below.
Notes:
  • Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
  • If you would like to suggest a new marketing definition or have a general comment, please visit our home page.