Abandonment

Definition

Abandonment is the discontinuance of a marketed product. It is also called product deletion or product elimination.

Abandonment may occur at any time from shortly after launch (a new product failure) to many years later.

This term is also used to describe when customers shop online, but fail to complete a purchase.[1]

See also

Abandonment rate

 

References

  1. American Marketing Association, AMA Dictionary.

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