Millennials

millenials

from foodprocessing.com

Definition

Millennials described the generation born between approximately 1980 and 1994. Millennials are typically noted for computer literacy, racial and ethnic diversity, and a lack of brand loyalty. [1]

Other terms for this group include “Echo Boomers” and “Generation Y.”

 

References

  1. Common Language In Marketing Project, 2017.

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