Dayparting

Definition

Dayparting refers to the ability to specify different times of day—or day of week—for ad displays, as a way to target audiences more specifically. An option that limits viewing or serves of specified ads based on day and time factors.[1][2]

References

  1. ^ American Marketing Association, AMA Dictionary. (May 2015)
  2. ^ SEMPO, SEM Glossary. (May 2015)

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