Retailer Sales Promotion DemonstrationFeedback.png


Definition

A retailer sales promotion demonstration is an exhibition of a product in use or in its ultimate form as an inducement to prospective purchasers. Examples are preparation and dispensing of food products in supermarkets, sampling of beverages in liquor stores, or demonstration of cooking equipment in department stores—all intended to call additional attention to the product or service.[1]

References

  1. ^ American Marketing Association. AMA Dictionary.

NewComment.png
We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the Add Discussion bar below.
Notes:
  • Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
  • If you would like to suggest a new marketing definition or have a general comment, please visit our home page.