TelevisionFeedback.png


Definition

Television or TV is a mass advertising medium which combines moving images and sound. The signal may be transmitted in a number of ways (terrestrial, cable, satellite, or internet) and is ultimately received by a television set[1]

References

  1. ^ Govoni, N.A. Dictionary of Marketing Communications. Sage Publications (2004).

NewComment.png
We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the Add Discussion bar below.
Notes:
  • Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
  • If you would like to suggest a new marketing definition or have a general comment, please visit our home page.