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refers to the use of sales practices deemed unethical by judicial, legal, or administrative agencies (e.g., selling
below cost to drive a competitor out of business or dumping
in foreign markets). It is defined in antitrust laws as acts to mislead and confuse
, such as the deceptive substitution of one product for another in order to gain unfair advantage over competitors.
Unfair trade practices act
American Marketing Association.
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