Skip to main content
Pages and Files
Marketing Terms (A–Z)
Click on the letters below to browse the content alphabetically.
utilitarian reference group influence
Utilitarian Reference Group Influence
Utilitarian reference group influence
refers to the compliance of an individual with perceived expectations of others in order to achieve rewards or avoid punishments.
Value expressive reference group influence
American Marketing Association.
We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the
Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
If you would like to suggest a new marketing definition or have a general comment, please visit our
help on how to format text
Turn off "Getting Started"