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Marketing Terms (A–Z)
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vertical marketing system
Vertical Marketing System
(channels of distribution definition)
The channel systems consisting of horizontally coordinated and vertically aligned establishments that are professionally managed and centrally coordinated to achieve optimum operating economies and maximum market impact. The three types of vertical marketing systems are
administered vertical marketing system
contractual vertical marketing system
corporate vertical marketing system
(physical distribution definition)
A long-term channel relationship in which two or more firms acknowledge and desire interdependence.
American Marketing Association.
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